Brand photography tips and tricks for a small business owner

Brand Photography Tips & Tricks

Hailey RobertsonBrand Strategy, BrandingLeave a Comment

Photography…it seems like an easy topic to discuss.

You hire a photographer before you launch your website or Instagram business page, and voila, it all comes together beautifully and you are forever cohesive and consistent with your branding.

We wish it was that easy, but realistically it’s not.  Choosing the right photography and having a clear idea of the direction you would like to take when it comes to branding your business using imagery actually requires a fair bit if planning, strategic action taking, and oftentimes outsourcing of skills.

Are you a small business owner who’s constantly struggling to find imagery for your social content that’s cohesive and on brand?

Have you launched your website with your own photography and are now realizing it’s a hot mess?

Throughout this post, well chat about some of our favourite tips to take your brand photography to the next level.

Use Stock Imagery Resources

I know we’ve talked about this in the past, but for those who may have missed it, hear me out!  There are so many incredible stock imagery resources out there, or skilled photographers who sell bundles of photos with filters that may fit with your brand style.  We’re talking photos of every different category under the sun my friends!  You can subscribe to receive images from photographers on a monthly daily or weekly basis.  One thing to keep in mind is that there is usually a cost associated with subscribing to stock imagery resources from photographers, so shop around to find the best fit for you.

Want to explore a few Stock imagery resources?

Below you’ll find list of a few of our favourites we’ve come across recently. 

Want to know the in’s and out’s for free photography, well then keep on reading below 😉

Kate Max Stock

Her Creative Studio

Marigoldstock

Ivory Mix

Sharing is Caring

Although we highly recommend investing into skilled photography for any branding project such as a website or Instagram launch, there is always a workaround for those who simply don’t have the budget. 

Unsplash and Pexels are two incredible online resources for high quality, free for commercial use photography.  Yes, you can download any photo you like within seconds, searchable through thousands of categories and even edit these photos using your favourite filters afterwards that are consistent with your branding.  We highly recommend free stock photography resources!

On another note, one thing to consider, which so many often do on social media is asking others to re-post their content.  It’s important for you to realize that yes, this is a known practice in the social media world, however, don’t overdo it!  Your brand and content should be your own, and if you are always sharing other peoples content, it doesn’t give your content that much character as to who you are and what you stand for. Always, always, always kindly ask for and get permission before ever reposting other people’s content.

One way to go about this is simply messaging someone you follow that has an image on their feed that appeals to you.  Introduce yourself and specify which photo you’d like to repost and ALWAYS ensure you mention that you will tag them for photo credit within the photo.  Many are generally OK with this as it brings them exposure and draws more viewers to their Instagram feeds, so it’s a win, win all around!

Lastly, there are so many photographers out there starting out and building their portfolios who may be interested in shooting you for free or at a super low cost.  We recommend joining local facebook communities or local business directories to tap into that talent!

DIY

Yes! You’d be surprised what you can accomplish on your own when it comes to photography.  However, ensure your set up with the right resources…and let’s get real, you don’t need much! Our smart phones are now so advanced that we can take high quality photos and even play around with aperture effects to get that bokeh look (soft, out of focus background) when taking portrait style shots (crazy!)

A lot of your content can be shot at the comfort of your own home, or at local coffeeshops. Always ensure wherever you are shooting is properly lit (good lighting is a photographers best friend), and if it’s a dark and gloomy day, try shooting any of your content close to a window for best results.  Want to explore flat-lay photography? Just buy a white poster-board or a marble looking poster-board from your local dollar store.  Scatter your product or favourite items you want to display onto the board (in a flowly line manner), place everything in-front of a window and shoot from a birds-eye view above.  Throw a filter on the image (we love the app VSCO for easy and quick filtering) and there you have it, a beautiful image shot in the comfort of your own home.

One thing to note is that smartphone photos will NOT make the cut for website photography.  For websites, high definition photos work best with a min quality of 1920 PX / 300 PPI.  High quality photography is a GAME CHANGER for any website, so we highly recommend purchasing stock imagery or hiring your favourite photographer to get the exact look you are after.

Choose the right photos

It’s important to be strategic about the photos you select to showcase your brand.  Ensure your photos reflect your ideal client and feature your overall brand colours.  To accomplish this, every photo you post whether it’d be on social media or on your website always ensure it uses the same filter and has the same colours as the previous photos.  Try and stick within a range of 5 colours to alternate from only, and ensure these colours work well together.  Don’t quite have a colour palette chosen for your brand? No problem! You can work with a graphic designer to help develop this, or even jump onto Pinterest to get some ideas yourself!

 

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